With LeBron entering Season 23, his longtime agent calls out the headlines fueling speculation.
At 40 years old, LeBron James is still one of the NBA’s biggest stars and one of its biggest media targets. Whether it’s trade rumors, retirement talk, or theories about his family, the noise hasn’t stopped as The King prepares for his 23rd season.
Now, LeBron’s longtime agent and Klutch Sports CEO, Rich Paul, is pushing back against the constant speculation.
Rich Paul Fires Back: “Find a New Boogeyman”
Appearing on SiriusXM NBA Radio, Paul didn’t hold back when asked about the endless rumors swirling around his client:
“When LeBron James retires, they’ll have to find a new boogeyman to hate on just to chase likes and boost ratings,” Paul said.
From Paul’s perspective, the media cycle surrounding LeBron has crossed a line — turning minor moments into viral narratives.
Retirement? Trade? The Bryce James Theory
Fueling the latest round of rumors: some media speculation suggesting LeBron might time his retirement to play with his youngest son, Bryce James. While LeBron has expressed interest in playing alongside both of his sons in the past, Rich Paul has not confirmed that as an official plan.
Adding to the uncertainty is LeBron’s decision to opt into his $52.6 million player option with the Lakers, keeping his future open-ended, while also reigniting questions about his long-term plans in L.A.
Inside the Lakers Locker Room: LeBron + Luka Chemistry
Since the Lakers acquired Luka Dončić at the trade deadline, fans and analysts have speculated about a possible power shift within the franchise. But according to former NBA star Steve Nash, there’s nothing negative happening behind closed doors.
“The way [LeBron] adapted this season to playing with Luka… that takes a lot of maturity, a lot of sacrifice,” Nash said.
“He approached this as a gift and an opportunity to make the team as good as it could possibly be.”
Reports of friction between LeBron and Luka have been repeatedly denied by Lakers insiders. Both stars have expressed mutual respect, with Doncic openly admiring James’ career.
The Saga Continues
Whether it’s LeBron’s future with the Lakers or the next chapter in his career, one thing is certain: the speculation isn’t slowing down.
“When it comes to LeBron, people love to push narratives,” Paul said.
“But only he decides when it’s really over.”
For now, The King remains on the throne in Los Angeles, with Luka by his side, and Rich Paul making sure the noise doesn’t get too loud.