Another woke company apparently hasn’t learned from the Bud Light, Kohls, and Target fiascos. Ben and Jerry’s, the Vermont-based and Vermont-produced ice cream brand that was founded in the 70s by two hippies named Ben Cohen and Jerry Greenfield, took to Twitter on the Fourth of July to symbolically rain on everyone’s Independence Day parades.
The woke, far-left company has long been known for more than its gummy, exorbitantly overpriced ice cream. Their misguided brand of activism has been on display for years. Just last year, the duo sued their parent company, Unilever, seeking to block the sale of their product in the West Bank.
They have also used Twitter as a tool to further their anti-American, anti-police, anti-capitalism narrative. In 2016 the company declared that “all lives will not matter until Black lives matter.” A take that certainly hasn’t aged well but didn’t receive any backlash on social media at the time.
However, as legendary hippy icon and folk singer Bob Dylan once sang, “The times, they are a-changing.” American’s have had enough wokeness to last one lifetime, and since the success of the Target, Kohls, and, more importantly, Bud Light boycotts, people are realizing they can indeed make a difference with their wallets.
And since, at the end of the day, if the truth is revealed, these companies do not care about the LGBTQ cause, the environment, or even the people that buy the products and make the companies obscenely profitable.
Since the Fourth of July is one of the rare holidays where people aren’t either divided by religion like Easter and Christmas or mythos like Thanksgiving, the vast majority of folks take advantage to hang out with family and friends, cookout, watch a parade and blow stuff up while remembering the brave actions of our founding fathers.
For Ben and Jerry, it was an opportunity to virtue signal and ruin a fun, patriotic holiday. The brand Tweeted: “Ah, the Fourth of July. Who doesn’t love a good parade, some tasty barbecue, and a stirring fireworks display? The only problem with all that, though, is that it can distract from an essential truth about this nation’s birth: The US was founded on stolen Indigenous land.”
The woke company, whose headquarters and land sit on Abenaki and Mohican native lands in Vermont, claims that America is built on stolen land. The fact is, early explorers did exactly what most Native American tribes were already doing; conquering and claiming land for themselves. It is an unfortunate reality, but the exact same things early explorers did had been taking place for centuries before any white faces landed in North America. It wasn’t stolen; it was conquered.
The company continued: “This 4th of July, it’s high time we recognize that the US exists on stolen Indigenous land and commit to returning it. This year, let’s commit to returning it. Here’s why we need to start with Mount Rushmore.”
The Tweet came on the 4th and was basically a middle finger to the country that made them rich and, in years past, would have been dismissed by most people. In 2023 however, people appear to have had enough. The backlash on social media was swift and harsh.
Florida Gov. Ron DeSantis’s press secretary simply responded: “No it doesn’t.”
Others called for an immediate boycott, with country star John Rich Tweeting: “Make @benndjerrys Bud Light again.”
Other angry Fourth of July revelers chimed in as well:
“I look forward to the virtue signaling Ben & Jerry’s returning their factory’s land to the Abenaki and Mohican Native Americans that have lived in Vermont for 10,000 years,”
“Long overdue for the Bud Light treatment. You hate the country, fine. We won’t buy your product. All good,”
“You’ve made money off the American citizen..reaped the benefits from capitalism..you really need to sit this one out. I have a feeling you are about to get the Bud Light treatment.”
“It is time to Bud Light another brand. Bye Ben and Jerry’s. You want to disparage the US that made you hippy freaks millionaires on July 4? Then find out that we have many other ice cream choices that are good and/or better than anything you vend. Buhbye,”
Those were simply a few of the angry responses to the company’s leftist take. Will Ben and Jerry’s get the “Bud Light treatment?” I suspect they will. As in the case of Bud Light, there were simply too many other beer choices, so it wasn’t a hardship to give up the beer. With Ben and Jerry’s, the situation is similar. There are better, less expensive brands in the next case, and hopefully, Americans will rally and put the hurt on Ben and Jerry’s with their money.
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