Burger King, the well-known and well-recognized fast-food chain, has taken a brave and adventurous step by announcing the closure of many of its locations across the United States.
This strategic move is intimately knit into the fabric of the company’s larger strategy to restructure its operations and undertake a complete rebranding.
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As we delve into the depths of this momentous choice, let us explore the reasons behind Burger King’s seismic move and the potential repercussions for you, the discerning consumer.
Ashley McGowan, a Burger King spokesperson, told PolitiFact that the Burger King brand has not announced that it is shutting down all its stores.
Burger King made plans to update its U.S. stores this year. Restaurant Brands International announced in May that it had acquired more than 1,000 Burger King restaurants from Carrols Restaurant Group.
The “Home of the Whopper” said it plans to invest $1.05 billion to modernize stores, including 600 of the stores acquired from Carrols. Restaurant Brands International said Burger King plans to increase the number of U.S. franchisees by about 100 to 200 over the next five years.
- Burger King did not say the company will close all its stores.
- The company had said it would close up to 400 stores in 2023.
- Burger King is investing more than $1 billion into updating its restaurants.
