Taylor Swift has reportedly entered into the realm of being a billionaire – and after the year she’s had, it doesn’t come as a surprise.
Taylor has been all the talk recently, as she dropped her latest album 1989 (Taylor’s Version) today, and Swifties across the globe are already listening to it in full.
Swift has been performing all across North America with her Eras Tour, and with her worldwide leg about to get underway, she’s already financially very well off.
According to the Bloomberg Billionaires Index, Taylor’s net worth has soared to a staggering $1.1 billion, primarily attributed to the record-breaking success of her Eras Tour, which not only thrilled fans but also gave a significant boost to the US economy during the summer.
The Eras Tour is one of the biggest music tours in history. Credit: Kevin Winter/Getty
Bloomberg’s report highlights that Swift’s achievement is particularly remarkable since she reached billionaire status solely through her music and performances, a rare feat in the entertainment world.
Chris Leyden, the Director of Growth Marketing at SeatGeek, emphasized the unprecedented impact of Taylor’s tour, telling CNN: “Taylor Swift’s Eras Tour is rewriting the playbook of entertainment economics. She’s not just a performer – she’s an economic phenomenon.”
Not only did Taylor dominate massive venues reminiscent of Super Bowl-sized arenas, but she also made waves in local movie theaters.
Her concert film Taylor Swift: The Eras Tour raked in an astonishing $96 million at the box office in the United States and Canada during its opening weekend, earning it the title of the highest-grossing concert film domestically for an opening weekend, as reported by CNBC.
An exclusive report provided to CNN by the research firm QuestionPro in August revealed that the Eras Tour could potentially accumulate a remarkable $2.2 billion in North American ticket sales alone.
This staggering projection takes into account primary ticket sales for the US shows that Swift recently concluded in Los Angeles, in addition to a second North American leg scheduled for the following year, setting the stage for potentially the highest-grossing tour in history.
Furthermore, the Eras Tour brought about a substantial economic boost to various North American cities where it made stops. For instance, the final six nights of Taylor Swift’s Eras Tour in Los Angeles were estimated to infuse a whopping $320 million into the city’s economy, as reported by the California Center for Jobs and the Economy.
The Eras Tour is about to start its worldwide journey. Credit: Fernando Leon/TAS23/Getty
Taylor’s influence even extended to the realm of sports, particularly the NFL. Rumors of her attendance at an October 1st game to watch Kansas City Chiefs star Travis Kelce caused ticket prices to skyrocket by over 40%, rising from $83 to $119.
Taylor now joins the ranks of other music icons who have achieved billionaire status. Rihanna accomplished this milestone in 2021 through her business ventures, including Fenty Beauty and Savage x Fenty lingerie.
Meanwhile, power couple Jay Z and Beyoncé reached the billionaire mark in 2017, diversifying their portfolio with various business ventures in addition to their music careers.
Say what you want about Taylor, but she sure knows how to put on a tour.